What does "best" actually mean?
We've all been taught that "best" means the bigger salary, the better title, the benefits package, the company name that people recognise when you tell them where you work.
And there's nothing wrong with wanting any of that. But if those are the only things driving your decision, you might end up somewhere that ticks every box except the one that actually matters: does this feel right for me?
The best career decision isn't the one that impresses other people. It's the one that still feels right 6 months down the line, without that familiar knot in your stomach telling you something's off.
Not "what should I do?" but "what do I actually need?"
Getting to that answer takes knowing yourself. And that's what most of us have never been taught how to do.
How do I know myself?
Knowing yourself sounds like one of those things everyone says but nobody actually explains. So let me keep it simple.
It means understanding what you need from your work, not just what you want. It means being honest about what gives you energy and what drains it. It means recognising your strengths without waiting for someone else to point them out.
It doesn't mean having all the answers. It means being willing to ask better questions of yourself than "what job should I do?"
Something to try right now
Think about a career decision you're facing right now. It might be something big like whether to leave your job. It might be something smaller like whether to put yourself forward for a project or have a conversation with your manager.
Now, instead of asking yourself "what should I do?", try asking these three questions:
What do I need this to give me?
What would I regret not trying?
If I trusted myself to make this decision, what would I do?
Sit with those for a moment.
Don't rush them.
Those three questions work because they shift you from "what does everyone else think I should do?" to "what do I actually know about myself?" And once you start thinking that way, career decisions stop feeling like guesswork and start feeling like choices you can own.
That's not something you figure out once and forget about. It's something you come back to every time you're at a crossroads. The more you practise it, the sharper it gets.
You don't need to have it all figured out. You don't need a five year plan or a perfect CV or someone else's permission to make a move.
You just need to start with yourself. What you need. What you value. What you know to be true when you stop second guessing it.
Every career decision you've made has taught you something, even the ones that didn't work out. Especially those ones. They're not failures. They're feedback. And the fact that you're here, reading this, thinking about what comes next, tells me you already know more than you're giving yourself credit for.
The only thing missing is someone to help you see it clearly, line it up, and move forward with it.
Remember, I'm here to help you move forward. Not by telling you something you don't already know, but by being the voice that helps you hear it clearly. If that sounds like what you need, let's talk.